From November 24-27, Haulotte attended the Bauma China International Trade Fair held in Shanghai. In this 2020 edition, the Group presented several machines as well as its ambitious development plans for the Chinese market.
Despite the light rain, visitors and many customers from all over China stopped by Haulotte’s 300 square meter outdoor booth. The Chinese subsidiary presented the Haulotte innovations, the group’s services and exhibited a wide range of machines, including the Optimum 8 scissor lift and HA16 RTJ articulating boom, which are outstanding representatives of localized production. The Star 6C was displayed on the booth as well as the Star 10 vertical mast, which received the Industry Star Product Award at the 11th CMIIC2020 brand event on November 23, 2020. The HA20 LE electric all-terrain articulating boom, representative of the PULSEO generation and Haulotte’s blue strategy, was also the center of attention. The fair was the occasion to exchange experiences and knowledge with customers.
«We are very excited with the outcome of the exhibition: we collected positive feedback from the visitors»
said Tim Mo, Haulotte Shanghai’s marketing manager.
During the exhibition, Haulotte announced its latest investment plan in China, namely the establishment of a second brand new factory in China. The factory, located in Changzhou, will be Haulotte’s most advanced factory in the world. It will provide a full range of products from scissor lifts to articulating and telescopic booms to customers in China and the rest of the world. At the same time, Haulotte Shanghai has also reached a cooperation with IPAF China and plans to continue to vigorously promote the safe operation concept and training of MEWP in 2021, through comprehensive training services for all its customers.
«All these actions reflect Haulotte’s long-term commitment to the Chinese market. Even if faced with huge challenges, we are always willing to work together with customers and friends to achieve a win-win future»
adds Tim Mo.
Haulotte's 300 square meter outdoor booth at Bauma China international Trade Fair